1650 Emerald St., #24   San Diego, California 92109 U.S.A.   phone: (858) 273-7817   cell: (619) 850-3442   fax: (775) 414-0434   toll free: (888) 228-DONH

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DONH Consulting Services San Diego Web Design
That Will Maximize Your Online Revenues
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 • Accomplishments Summary
 • Skills Profile
 • Professional Experience
 • Education
 • Professional Memberships
 • Interests
 • References

Accomplishments Summary

San Diego Web Site Development	Developed Kneson Software's flagship photo enlargement website - Imagener and the website for their Currency Calculator. Developed two websites for The San Diego Defenders law group including their main website, SanDiegoDefenders.com and SanDiegoCountyDUI.com. Developed Home Loan website that achieved top search engine ranking from obscurity in four months. Developed web site that increased prospect hits from zero to over 3,000 per month (ongoing), another that increased sales by 16% in the first two months, and another that added online sales equal to half of company’s offline revenues
San Diego Internet Marketing	Developed Search Engine Positioning (SEO) Campaigns for Kneson Software's Imagener, and Currency Calculator products that increased ROI over 200% in 3 months. Developed SEO and Search Engine Positioning campaigns that achieved 500% increase in traffic in 4 months.
Internet Strategy	Redeveloped end-to-end strategy for business-to-consumer website from usability to scalability options by employing joint application development. Involved in choosing core platform by analyzing feasibility of various alternatives in terms of reliability and cost-effectiveness. Evaluated proposed client/server solutions and recommended hardware and software for implementation.
Business Planning and Funding Acquisition	Authored business plan content and market research that attracted a number of multi-million dollar VC funding rounds. Conducted cross-industry market research and analysis, market segmentation, positioning, pricing, promotion and sales plans and PR strategies. Key executive in startup company growth in value from $550K to over $20M in 1.5 years.
Business Expansion	Built and managed operations, critical infrastructure and developed policies for a software components company that grew from $120K to $34M (three employees to 220) and IPO in five years. Developed initial company infrastructure resulting in continued operations with funding from San Diego's Emerging Technology (EmTek) fund. Instrumental in successfully restructuring operations, marketing and sales that effected growth in four other companies.
Business Modeling and Plan Development	Structured and developed business plans for five businesses, two of which were Venture Capital funded at $1.5M and $5M respectively. Three business plans funded. A fourth placed 12th out of 54 in a government business plan competition.
Marketing	Developed marketing strategy and plan that increased database software component product earnings by 400%.
Project Management	Turnaround project manager for $6M database software components technology. Completed project previously at high risk of failure. Successfully delivered product line to market representing 25% of of total revenues.
Operations	Developed and implemented multi-market strategic plan resulting in 11.28 times increase in EBITA revenues, 300% customer base increase and 20% decrease in product returns over the previous year.
Executive Management	Marketing director for team that improved revenues by 112% over 14 months. Managed beta test projects for three product lines with yearly revenues ranging from $2M to $6M.

Skills Profile

References

Donal P. Henderson
1650 Emerald St. #24, San Diego, California 92109
...in Pacific Beach near Mission Bay...
phone: (858) 273-7817 • cell: (619) 850-3442
fax: (775) 414-0434 • toll free: (888) 228-DONH
e-mail: click here